The Dark Side of Behavior Change Science: Why It’s Failing Us
Behavior change science promises to reshape habits for better health and productivity, but its one-size-fits-all tactics often backfire. Critics highlight ethical pitfalls and weak real-world results, urging a rethink of its trendy hype. Historical Abuses in Practice Early behavior change methods, like those in applied behavior analysis (ABA), relied on punishment including aversive techniques such…